Google Adwords is the perfect solution to getting your brand in front of potential customers who are already engaged and actively searching for your product. However, while campaigns can be tailored to suit different budgets, it takes an understanding of AdWords performance analytics to ensure that you are not haemorrhaging money by targeting the wrong keywords and investing in poor performing ads.
Our dashboards give you clarity into your campaign performance which allows you to make tactical, real-time tweaks that drive improvement and save you money.
Understanding the click-through-rate and cost per click of your ads is key to measuring ROI. Our dashboards give you coherent visualisations, providing you with the knowledge you need to make critical decisions.
Knowing what devices your potential customers are using is valuable data. Having this insight allows you to customise your ads and design campaigns that get attention in whatever operating environment your audience find themselves in.
Demographics are vital for understanding your audience. This data means that you can create geo or age-specific ads that resonate with users in different regions and amongst various age groups. It is up to you if you want to stay local or go global. However, you can make this decision with confidence knowing that concise demographic data is only a click away.
Adapting your ads and tweaking your content is essential in the ever-changing landscape of digital marketing. Knowing how many times users clicked your ads versus how many times it was displayed is a crucial metric for improving your advertising copy and strategy.
Keywords are the language and currency of Google Adwords. Choosing the right words and phrases can make or break the success of your campaign (and your budget!). Our dashboards give you clarity into top performing keywords which allows you to invest more in the right words and cull the lower performing ones.
The first step of converting potential customers through digital advertising is getting their attention. Getting them to your website is the next key achievement. However, understanding their behaviour once they hit your site is just as crucial to the success of a campaign. Our templates allow you to see how much website traffic comes from AdWords ads as well as understand online customer behaviour. These insights can help you to improve your SEO and eCommerce optimisation.
