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Social Media Report Templates

Running a great social media campaign requires more than just carefully crafted headlines and the perfect image. Your ability to succeed and improve will depend on how well you track and report your data. Google Data Studio dashboards put real-time data at your fingertips in a way that is easy to comprehend. This clarity of channel performance allows you to tell stories based on robust analytics to grow your audience, create online communities, and drive traffic.

Social Media Report Templates

Running a great social media campaign requires more than just carefully crafted headlines and the perfect image. Your ability to succeed and improve will depend on how well you track and report your data. Google Data Studio dashboards put real-time data at your fingertips in a way that is easy to comprehend. This clarity of channel performance allows you to tell stories based on robust analytics to grow your audience, create online communities, and drive traffic.

Updated June 20, 2021  |  Chris Hamlin

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Browse Social Media Dashboards

What Should A Social Media Dashboard Include?

A social media template should include both high-level and granular data about your ad campaigns or page health. Stats like the number of new followers or engagements for the week let you know how the page is performing. And for ad campaigns, metrics like total spend and click-through rates help you tell in an instant if everything’s ship-shape or if you need to make adjustments. More granular data includes day-to-day performance, comparison data to previous time periods, and specifics about individual posts or ads. In short, your social media dashboard should include all the stats you need to optimize performance.

Where do you get Data for Social Media Reporting?

Most social media data lives within the platform it initially was collected. For example, Facebook keeps Facebook ad data in their platform. Same for Twitter, YouTube, Instagram, and others. That leaves you a few options for pulling that data into Data Studio. The easiest route is to pay for a tool like Supermetrics or PMA. These third-party connectors make it simple to access real-time data, though they come with a monthly fee. If you’re looking to avoid that, you can export data from a platform like LinkedIn or Facebook and load it into a Google Sheet. The data won’t be live, but it is free and also fairly simple. Finally, Google Analytics contains some social data, especially as it relates to acquisition to your site.

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What are the pros and cons of using Data Studio for Social Media Reports?

What are the most important metrics to include in a social media report?

The best metrics to include in a social media report are the metrics that lead you to action and accomplish your goal. Look at click-through rates, week-over-week or month-over-month performance, and conversions to your site. If your goal is new followers, reaching a specific demographic, look into the data on your users to see who you are engaging. Metrics tied to ad spend are also important. What’s your cost-per-click? Cost-per-lead? What about your average CPM? Knowing these numbers will help you keep a tight leash on spending and make your dollar go farther.

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What are the best social media reports for beginners?

If you’re just getting started, this Social Media from Google Analytics Report links directly to your Google Analytics account, no third-party connectors or spreadsheets required. It will help you see which platforms bring the most users to your website. 

 

Another connector to start with is the Supermetrics Facebook Ads Reporting Dashboard. Facebook ads are some of the most common. With Supermetrics, your data flows in live. It also requires less manual work on your end. Just make the connection and let it run. 


For those who use YouTube, this YouTube Channel Performance Report makes a direct connection with your channel. YouTube’s native reporting is notoriously frustrating to work with. When you pull the analytics into Data Studio, it becomes much easier to understand and work with.

Key factors when selecting a social media report

Be aware of a few key factors that will help you select the best social media report for your use case.

  • Ad vs Profile Report Make sure the report your choosing is for the right metrics. Most of the templates on datastudiotemplates.com are for ad profiles. Some, however, like YouTube, show stats for the whole profile. Be sure to read the name before you purchase.
  • Connection Type If your dashboard uses Supermetrics or PMA, you’ll need to already have an account or should purchase one. A single connector can cost anywhere from $15-30 per month or come in bundles. The upside is they are fast and easy to connect. Other dashboards connect using Google Sheets. It’s more manual but free.
  • Use Frequency How often do you want to look at your data? If it’s every week and live data is important, it’s worth investing in a template and a Supermetrics/PMA connector. If you’re just looking monthly, a template can help to isolate the key metrics. However, if you’re just looking into the data once, maybe a template isn’t necessary at the moment.
  • Design and Layout Templates, aside from their “plug-and-play” capability solve another huge need: great design. Don’t forget to look at the visual style of the template. You want something you can show to a stakeholder or partner.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

Social Media Dashboard FAQs

With so many tools available, the choice comes down to price and appearance. Data Studio has a leg up on both. It’s free, and you can customize the design to fit your preferences.

You should track anything related to ad spend. How much are you spending per month? How many impressions, clicks, and leads is it buying you? And most importantly, are you seeing an ROI on your ad spend?

Social media is an area of marketing that can require a lot of time and investment, and that’s including paid and traditional social marketing. Tracking metrics helps you quantify your time and investment. Additionally, you’ll only improve your marketing if you analyze the data.

Google provides a free connector to YouTube. When you sign into your channel from the data connector, it links to your channel and let’s you pull in stats about views, likes, watch time, and more. You can use the YouTube data in all of Data Studio’s available charts and tables.

If you don’t want to use Supermetrics, PMA, or another third-party connector, the next best option is to manually export data to Google Sheets and then connect Data Studio to that sheet. Many of our templates are built around this idea and come with detailed instructions.

The real answer is as often as you’d like, but for most use-cases, analyzing monthly is sufficient. If you’re increasing your spend or have shorter campaign run-times, analyze more often.

Why not both? In truth, they measure two very different things. Your unpaid social data, things like likes, comments, followers, post-performance, etc., while important, don’t have the same monetary investment as a paid promotion. Start with paid as that’s where most of the campaigns live.