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All-in-1 Google Analytics – Web & Ecommerce

All-in-1 Google Analytics – Web & Ecommerce


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The ultimate Google Analytics template for reporting and analysis (with various data filters).

It covers various Google Analytics data views – traffic sources, content engagement, ecommerce metrics and technical details about your visitors.

Report-level and page-level filters will help you deep dive into your data and recognize behavioral patterns of different types of users (e. g. New vs. Returning or based on Device type or Source/Medium)

15 pages include these views:

  • General Overview
  • Ecommerce Overview
  • Traffic Sources & basic engagement metrics
  • Referral Path details
  • Landing Pages performance
  • Ecommerce metrics by Source/Medium
  • Ecommerce – Campaigns & Behavior details
  • Ecommerce – Products performance
  • Content performance (3 pages)
  • All Events – with filters
  • Days & Hours charts
  • Device types & Screen resolutions
  • Technical miscellaneous

This template is made for Google Analytics – version “Universal Analytics”.

If you use new Google Analytics 4, you will need another template.


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