This is a two page report for understanding your Google Analytics Ecommerce data.
The main metrics focused on include;
- Product Detail Views
- Product Detail Views / Pageviews
- Product Adds To Cart
- Cart-to-Detail Rate
- Product Checkouts
- Buy-to-Detail Rate
- Product Revenue
A customizable table that allows you to Drill down into Source / Medium, Source and Medium and a variety of metrics.
A second table lets you look at these same metrics by Product Category.
The second page highlights geographic data, showing a world map displaying various metrics by country. A tree map chart shows various metrics by Product Category.
There are additional tables and charts to help you better understand your Google Analytics Ecommerce data.