The ‘Enhanced Ecommerce Dashboard’ is designed to display key information for websites that have set up Google Analytics Enhanced Ecommerce tracking. The dashboard is made for anyone that runs an ecommerce website and are looking for detailed information laid out in a better format then you would see in Google Analytics. The dashboard also provides excellent share-ability with other stakeholders in the company.
This dashboard provides deep insight into product sales and revenue. It includes year on year graphs of revenue, purchases and revenue per purchase. It also shows information on product views and add to carts.
Top level traffic source and medium data reporting is included as well as new vs returning customers and demographics by country. The country reporting can be localised to breakdown regions within a single country if preferred.
A full range of Google Data Studio filters are also provided out of the box in the enhanced ecommerce template so you can easily view statistics based on date range, GA profile, device, country, source & user type.
All in all this as an extremely easy dashboard to setup, with a great design and ability to convey lots of important information easily and quickly.