The marketing funnel dashboard allows you to visualise your user traffic through the ‘marketing funnel’ concept.
The data is fed directly in from your Google Analytics account. The dashboard analysis your traffic through the steps of Acquisition, Engagement, Lead, Sale’.
This is an important way to analyse traffic as it helps you breakdown how much traffic you have at each stage of the marketing funnel as well as the quality of this traffic and a greater understanding of how to better market to each stage of the funnel.
Note that there is some setup involved. You will be required to define what is considered a lead and a sale. We have clearly outlined this process in this 1 minute video.
Connections: Google Analytics
Set up Difficulty: Medium
Ecommerce Tracking: Yes, optional
Goal Tracking: Yes
Who is it for?: Designed for marketers looking for a better understanding of their website traffic and how to market to each stage of the funnel. Online Marketing experts, Chief Marketing Officers (CMOs)