Site Traffic Reporting with Data Studio
Website traffic is more than just understanding sheer numbers. Of course, knowing how many people visit your see is a core metric, however, critical insights that can grow your eCommerce lie in the subtleties between the numbers. Understanding a potential customer’s on-site behaviour as well as their digital profile allows you to make tactical SEO improvements that deliver a significant ROI.
Designing effective SEO is dependent on a holistic understanding of your organic traffic. Implementing SEO improvements, without visibility on how those enhancements affect your visitors, is a futile exercise. Our site traffic dashboards give you the understanding you need to drive continuous improvement in your on-site SEO.
Google AdWords and Analytics
Our templates seamlessly integrate with Google Analytics. This consolidation means that you can easily track the performance of your Google AdWord campaigns and make changes based on real-time results and troughs and peaks in your landing page traffic. AdWords campaigns are highly effective but can also be expensive if you lack visibility into analytics.
Real-Time and Historical Data
Instant visibility of incoming traffic is essential for discovering issues with content as well as making improvement tweaks. Historical data helps you understand the growth of your audience over time as well as how your organic SEO and content is performing. Our templates put your finger on the pulse as well as understand essential data stories.
Without conversion goals in place, traffic data can just seem like an arbitrary number. Sure, it is good to have more traffic. However, it doesn’t impact your bottom line unless those visitors take actions on your websites. Our templates allow you to create customised goals and track your success.
Good eCommerce design is what drives conversions on your site. However, analysing traffic for eCommerce sites is different to traditional ones. As product catalogues scale so does the complexity of tracking visitors and this can make SEO improvements difficult. Our dashboards give you superb data visualisations that help you understand your customer’s behaviour and continually deploy SEO improvements that deliver measurable results.