Social Media Reporting with Data Studio
Social media is incredibly powerful. Platforms such as Facebook, YouTube and Instagram allow you to quickly reach large global audiences, create online communities and get people talking about your brand. Never before has it been easier to advertise your products and services to people whose demographics and interests resonate with your product.
As a marketer, social media should be embedded in everything you do. This blending of digital strategies means that it is essential to view your social media data in context with the big picture of your brand’s performance and your audience and customer behaviour. Our dashboards allow you to understand these, sometimes subtle, relationships by pulling data from multiple social media channels into the one place and displaying them with critical digital marketing metrics.
Our dashboards give you crucial insight into your social media performance across all channels such as YouTube, Facebook, Twitter and Instagram. This valuable clarity of analytics tells you how your audience is behaving on your social media platforms as well as informs you of how much website traffic originates from social media networks.
Understand what is currently trending at a glance, and use these insights to publish your own content to capitalise on trending topics, news and events. Visibility into hot topics across social media makes it easy to go viral and attract new potential customers.
Likes, subscriptions and comments
Our social media templates use beautiful data visualisation to present metrics about your audience so that you can understand what they are saying about you and make decisions that better drive engagement. Build relationships with your followers by tracking comments on your social media pages.
Understanding where your audience is from is key to designing effective social media campaigns that grow your brand. This data is valuable for targeting new markets as well as increasing your audience in specific regions.
Goals and events
Our dynamic social media templates allow you to integrate with Google Analytics to get a snapshot of traffic originating from social media platforms. See what content is driving clicks and tie this data to customised goals and events to track your performance.