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The Best Data Studio Templates of 2020

Unless you’ve been living under a rock for the last few years, you will know that for digital marketers Google Data Studio is one of the best reporting tools available.  

We’ve had tremendous interest in our templates, which allow you to get up and running immediately with Data studio for a very low cost. We’ve decided to make it even easier to find the best template by compiling our list of the top Data Studio Templates for 2020… so far.

In our review, we have covered 9 different categories and included the top Data Studio templates on the web for each category. So if you are searching for a great template, look no further.   

The template categories we have covered are: 

General Analytics Templates

Lets start with our favourite ‘all-rounders’ for tracking and monitoring your website traffic.

Mike Goracke: Google Analytics Month-Over-Month Reporting

Set up difficulty Easy
Ecommerce tracking Yes
Goal Tracking Yes
Data ConnectionsGA
Score ⭐⭐⭐
Access the template here

This dashboard shows your site’s monthly performance report based on Google Analytics data. It shows total visitors, new vs returning visitors, sessions, average session duration, page views, pages per session, sessions by device category, sessions by browser, bounce rate, and traffic sources. It also shows the visitor demographics and event analysis.

We like this dashboard because it has a very simple and clean design. The icons are nicely designed and contribute to making the template quick and easy to understand. It doesn’t try to do too much but just gives you a simple month over month analytics data.

This dashboard is on our list because of its design. The iconography and colors are very well-balanced. It’s nice to see that when comparing periods, the percentage change figure is larger than the actual figure from the last period, which is really what you are interested in.

This dashboard is good for businesses and individuals who want to get an overview of the main metrics from their analytics data.

Out of five stars, this dashboard receives 3 stars because it does not allow you to set custom dates.

Whole Whale Template For Nonprofits

Set up difficulty Easy
Ecommerce tracking No
Goal Tracking Yes
Data ConnectionsGA & Google Ads
Score ⭐⭐⭐⭐⭐
Access the template here

What makes this dashboard appealing is its simple yet practical and beautiful design. Each page focuses on one aspect of your site. While not as detailed as the other dashboards featured in this article, it is a good tool to show you top-level data.

The dashboard shows your site performance overview, audience demographic breakdown, Google Ads performance, organic performance, and social performance. It has six pages, the first being the cover page.

It has short pages that you can see in one glance, a good color palette, and charts that are handpicked to best visualize your data.

Whether you are a nonprofit or an established eCommerce business, this template will help you get an overview of your site’s performance. Then, you can pair it with more detailed templates for each section to get an in-depth understanding of your data.

All in One Analytics Dashboard

Set up difficulty Easy
Ecommerce tracking Yes
Goal Tracking Yes
Data ConnectionsGA & Google Ads, Search Console
Score ⭐⭐⭐⭐⭐
Access the template here

This report is excellent if your the type of person who is focused on your website analytics and you want everything in a concise easy to use report.

The report has a very professional look with a dark background and graphs that pop out. There are 6 pages in the report, but each page has a consistent design allowing you to easily follow as you navigate between pages.

We like that the report focuses on the key things that most website managers would be looking at which includes Google Analytics and Search Console data. However it also has extra data such as Google Ads included as well as ecommerce data.

It’s simple to use, simple to connect and very easy to gain insight from.

eCommerce Templates

Note that for a more full review of the best eCommerce templates available please review our in-depth eCommerce post: The Best eCommerce Data Studio Reports for 2020

The Sales and Shopping Behavior Dashboard

Set up difficulty Easy
Ecommerce tracking Yes
Goal Tracking No
Data ConnectionsGA
Score ⭐⭐⭐⭐⭐
Access the template here

If you run an eCommerce store and want to understand your customer shopping behavior then this dashboard is for you. Purchased quantities, unique purchases, average price, and revenue are among the key metrics showcased on this dashboard. 

What makes this dashboard amazing is that it does not overwhelm you with data, even though there are many things to consider in an eCommerce store. You can use the filter in each section to choose one or more items, and analyze them on a case by case basis or as a group.

This template is on our list of the best templates of 2020 because of its beautiful design and level of insights it has on a single page. The use of questions in different sections makes the template more interactive than if one-word headings were used.

This dashboard keeps you focused on the metrics and dimensions that matter, in other words, it keeps you focused on your key performance indicators (KPIs).

The Merchandise Store Website Performance Report

Set up difficulty Easy
Ecommerce tracking Yes
Goal Tracking Yes
Data ConnectionsGA
Score ⭐⭐⭐⭐⭐
Access the template here

Google created this one-page template to show your site’s individual and aggregated metric trends over time. We can easily see that there was a conscious and deliberate effort to choose the right chart for the job in each section of this template.

What’s amazing about this dashboard is how it answers all the important eCommerce questions you have. It shows your current performance, its change over the previous period, and the trend. For granular inspection, refer to the tables that contain more details for each section.

The reason this template made it to this list is because of how it uses a single page to tell you the most critical information about your eCommerce store. Carefully chosen filters help you to extract the most relevant insights.

E-commerce Store Dashboard

Set up difficulty Easy
Ecommerce tracking Yes
Goal Tracking No
Data ConnectionsGA
Score ⭐⭐⭐⭐⭐
Access the template here

If you want a template that looks beautiful and gives you a wealth of eCommerce data straight out of Google Analytics then look no further. The Ecommerce Store Dashboard template shows age and gender distribution, top affinity categories, in-market segments, geographic distribution, language, browsers, operating systems, and device categories.

Unlike many other templates that use one-word subheadings for the sections, this uses questions for maximum interactivity. It has a simple and beautiful design. With just one page, this dashboard focuses on doing one thing: providing audience insight. 

As an eCommerce site, It’s important to have a template like this in your arsenal. You always want to keep a gauge on your audience composition change over time. This allows you to mitigate against issues like traffic drops and also adjust to your audience’s needs over time.

SEO Templates

SEMrush Domain Overview

Set up difficulty Medium
Ecommerce tracking No
Goal Tracking No
Data ConnectionsSEM Rush
Score ⭐⭐⭐⭐⭐
Access the template here

The SEMrush Domain Overview dashboard is perfect for displaying top level domain data to clients for their website or their competitors. The report pulls in ranking metrics from SEMRush including traffic, keywords, and traffic cost split across organic and paid channels. The template also shows your authority score, referring domains, and backlinks over time. Two tables show the top organic and paid keywords.

We like this dashboard because of the ease of use and consolidation of unique and vital data provided by SEMRush into a single dashboard.

This dashboard is ideal for any consultant or agency who uses SEMRush as part of their tool set and are looking for a way to share data with third parties such as clients or internally without giving away your login details.

It’s also useful to monitor competitors and could be duplicated in the one report to display data for multiple websites.

Q Series: SEO Dashboard

Set up difficulty Easy
Ecommerce tracking No
Goal Tracking No
Data ConnectionsGA & Google Search Console
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows SEO data based on Google Analytics and Google Search Console. For Google Analytics, it shows organic traffic, top landing pages, page views, page load time, bounce rate, and search queries. For Search Console, it shows clicks, impressions, CTR, average position divided by query, device, and country.

We like this dashboard because it uses questions to interact with the user. It segments data from each platform onto its page to avoid confusion. Additionally, the template makes good use of filters allowing the user to filter by the country, age, and date in the Google Analytics section.

This dashboard is on our list because it fills a market gap by showing important SEO data. With the charts answering the questions, the user can see patterns in their site and make decisions to improve or correct a certain trend.

This dashboard is good for websites that want to understand their traffic & audience and how they resonate with their site. It provides insight into which keywords attract visitors to the site.  It also provides information around keyword intent and matching content.

Content-Related Templates

These are our top pick templates for content heavy websites in order to get an understanding of how your content is performing at a glance and identify opportunities for improvements.

Content Performance Report

Set up difficulty Easy
Ecommerce tracking No
Goal Tracking No
Data ConnectionsGA
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows a breakdown of traffic by authors and content categories. It also shows the top pages and referrals. It is a simple one-page Google Analytics template that shows content performance metrics such as sessions, users, page views, bounce rate, and average session duration.

We like this dashboard because it can easily be filtered by date range over several Google Analytics properties. This way, you can see how your audience responds to content from a certain author or category and can match them accordingly for maximum impact.

This dashboard is on our list because of its focus, utility & design. It focuses on one thing only, which is to answer questions about your site’s content and how your traffic responds to it. It does this job perfectly. It is going to be very useful for a publisher or blog-based website to monitor and gain insight on content performance

Editorial Dashboard

Set up difficulty Easy
Ecommerce tracking No
Goal Tracking No
Data ConnectionsGA
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows the main items that a content marketer or editor would like to see to refine their strategy for increasing traffic. It shows the overall blog performance, blog traffic trend, traffic by source, by geographic location, age range, gender, referrer, and category.

We like this dashboard’s ability to use filters to drill down and provide insight. It can segment in numerous ways: Gender and age filters, as well as the date picker, are especially useful. 

This dashboard is supposed to be set up to only focus on the blog section of your site. It has a custom filter where you can add the path that all your blogs follow. For example, if your posts always start with “/blog” or “/research” or “/insights”, you can add this to the filter and it will only analyze those pages.  This makes it incredibly useful for deep analysis into content ignoring other site issues.

This dashboard is good for people and businesses that run content-heavy sites, blogs, and news sites. If your site has a lot of content and uses content marketing, this dashboard is for you.

Facebook Templates

The Facebook Campaign Template

Set up difficulty Easy
Ecommerce tracking Yes
Goal Tracking Yes
Data ConnectionsFacebook (Supermetrics connector)
Score ⭐⭐⭐
Access the template here

Many eCommerce companies run Facebook campaigns to generate awareness, increase sales and promote their business. Using this dashboard, you get insights that are tailored towards monitoring your Facebook campaigns. It shows cost and impressions, clicks, purchases, objectives, the amount spent, revenue, results, cost per result, impressions, and ROAS.

With 6 pages, this dashboard is organized into functional areas such as the overview, creative breakdown, funnel overview, campaign overview, and audience breakdown. We loved that the template gives you both a close up as well as a 50,000-foot view of Facebook ad performance.

What makes this dashboard feature as one of the best is how it simplifies Facebook ads data while giving you absolute control. For example, you can use any combination of the objective filter, campaign filter, and date filter to hone in on a particular aspect of the ads.

If your business runs Facebook ads, then you should use this dashboard. It will help keep your advertising efforts in line and increase your return on investment as much as possible. In other words, it helps you measure so that you can improve your ad performance.

Facebook Ads Overview Report

Set up difficulty Medium
Ecommerce tracking No
Goal Tracking Yes
Data ConnectionsFacebook (Supermetrics connector)
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard is a one-page dashboard that uses the Facebook Ads connector by Supermetrics to show relevant Facebook Ads data. The data is grouped by cost, impressions, clicks, actions, top campaigns, and country breakdown.

We like this dashboard’s simplicity. It highlights the most important metrics clearly and provides insight on change and trends. The color scheme is also well-balanced and allows the most important data to shine through.

This dashboard is good for businesses that want to monitor the most important Facebook Ads metrics and react in real-time. Overall performance data and campaign-specific data come together to make monitoring easy

PPC Templates

Data-Driven Template – Consolidated PPC Advertising with Supermetrics

Set up difficulty Medium
Ecommerce tracking No
Goal Tracking No
Data Connections Google Ads, Facebook, Bing (Supermetrics connector)
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows consolidated PPC advertising data using the Supermetrics connectors for Facebook Ads and Bing Ads. The first page shows the combined performance of all the platforms. The remaining 3 pages show Facebook, Google, and Bing Ads data respectively.

This dashboard is a Swiss army knife of digital ads data. However, it is not very well designed. The template does not have a date picker, which means you are stuck with the parameters the template designer used, or you have to add the date picker yourself and make sure that all the charts respond to it.

This dashboard is on the best dashboards list because of its practicality. Rather than have one template for each ad platform, this template has all the major ad platforms on a single dashboard and also combines data from all the platforms on the first page.

If you advertise on multiple platforms then his dashboard can help you reduce browser clutter by wrapping performance data for all the ad platforms in a single template.

Hexe Data – Google Ads Dashboard

Set up difficulty Easy
Ecommerce tracking No
Goal Tracking Yes
Data Connections Google Ads
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows the main Google Ads performance metrics on one page. It shows clicks, CTR, average CPC, conversions, conversion rate, cost per conversion, and ROAS. It also shows a breakdown by the campaign and the trend.

We like this dashboard because it shows key metrics and provides decent filtering options.  Together these features, give you control to analyze data from different vantage points.

In designing the report, Hexe Data used a width of 1300 pixels instead of the default 900 pixels. This way, they could fit more data above the fold to help you see most of it without the need to scroll.

This dashboard is good for businesses that focus on Google Ads. 

Youtube Templates

YouTube Channel Performance Report (Datastudiotemplates.com)

Set up difficulty Easy
Ecommerce tracking No
Goal Tracking Yes
Data Connections YouTube
Score ⭐⭐⭐⭐
Access the template here

This dashboard shows important YouTube channel metrics such as the average watch time, the number of views, new and lost subscribers, the number of video likes, video dislikes, and user comments. It has a geo map and a time-series chart that shows how the watch time, views, and video shares trend over time.

The design and iconography of the dashboard are well balanced. It’s good enough that you could be forgiven for thinking that the template is made by the YouTube team.

Overall this dashboard has a good combination of metrics and dimensions As well as well picked charts. A neat feature is the external video ID filter at the very top, which lets you load data for one or more videos and analyze it in isolation or as a group.

This dashboard is good for both new and established channels. It shows data that is important to any YouTube channel owner, regardless of the niche. If you run more than one channel, you can simply create another copy of the dashboard. 

YouTube Channel Report

Set up difficulty Easy
Ecommerce tracking No
Goal Tracking Yes
Data Connections YouTube
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows key YouTube channel metrics such as views, watch time, video shares, added and removed likes, added and removed dislikes, added and removed subscriptions, and the number of comments. It also has two geo maps, one showing the top countries by views and another showing the top US states by views.

The dashboard has a simple but bold design. For each metric, there is an icon that shows what the metric is for, and this saves a lot of space that would otherwise be used for text. 

This dashboard is designed by the YouTube team, which knows a lot about channel structure. With insights from this template, you can make changes in your video content so that it resonates more with your audience.

This dashboard is good for any YouTube channel owner who wants to see how their channel performs at the moment, over time, and across geographical regions. If you are from another part of the world that’s not the USA, you only need to change the focus area to your continent, subcontinent, country, or city.

Novelty/Random Templates

2018 FIFA World Cup | Leaderboard

Set up difficulty Medium
Ecommerce tracking N/A
Goal Tracking N/A
Data ConnectionsGoogle Sheets
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard was designed to show data for the 2018 FIFA World Cup. It shows group results, group goal analysis, group tables, knockout finalists, live knockout bracket, and the overall tournament results.

We love this dashboard because everything in its design speaks football. The background is an image of a football field. The charts are contained within the perimeter of the field to remind the reader that the data is for what is happening on the field.

This dashboard is on the list because it is unique. Very few dashboards exist for visualizing sports data. Bearing in mind just how popular football is around the world, this dashboard would be of interest to not only teams but also fans & lovers of football!

This dashboard is good for teams or football organizations that want to keep an eye on their performance in a league. Whether the matches are local or international, the template will work just as well.

Marvel vs. DC Cinematic Universes

Set up difficulty Medium
Ecommerce tracking N/A
Goal Tracking N/A
Data ConnectionsGoogle Sheets
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard compares Marvel and DC Comics revenues by movie and source. The design is simple and uncluttered. Data for Marvel comics is shown in its characteristic red, while DC Comics data is displayed in its iconic blue.

We like this dashboard because its design is meant to communicate data with as little distraction as possible. Data is color-coded based on the color of each studio. When a movie has several releases, only one title is used for the bars, further reducing clutter.

This dashboard is good for movie lovers (and possibly analysts) who would like to see how movies from different companies perform. All one would have to do is change the logos and the data source, and you’d be seeing movie revenue data for other studios.

Other Interesting Templates

Makeover Monday 2018 W03: U.S. Household Income Distribution by State

Set up difficulty Medium
Ecommerce tracking N/A
Goal Tracking N/A
Data ConnectionsGoogle Sheets
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows the distribution of household income in the US by the state in 2016. The income is divided into buckets or ranges and shown as bars on the column chart. The higher the number of people in an income bucket, the darker and taller the column is, and vice versa.

We like this dashboard because it makes it easy to see the data. The graphs are arranged to form the map of the United States, so if you are familiar with the location of US states, finding data that interests you is effortless.

This dashboard could be great for its reusability. You don’t have to use it only to visualize household income. You can use it to show anything that you’d like to visualize across US states.

This dashboard is good for any business/individual that wants to show segmented data across all US states. All you have to do is make sure that each row of data is segmented by state, and the metrics you want to show are in buckets.

Healthcare for Congress

Set up difficulty Medium
Ecommerce tracking N/A
Goal Tracking N/A
Data ConnectionsGoogle Sheets
Score ⭐⭐⭐⭐⭐
Access the template here

This dashboard shows the healthcare options that the US government’s federal employees have in 2020. The template also has links to relevant information, which the user can follow to learn more or verify the facts.

We love this dashboard because it shows data for the millions of federal employees on a single page. The color palette is small and kept that way to ensure that the whole dashboard maintains visual cohesion.

This dashboard is on our list because it shows that data can and should be beautiful. Yes, it is showing data that involves millions of American workers, but it simplifies that data to such an extent that you don’t have to be a policy expert to understand what is going on.

This dashboard is good for visualizing any enrollment program with the attached costs (financial or otherwise). To use this template, all you have to do is to alter the text and the links to reflect the data that you are showcasing.

Which is Your Favorite Template? 

We have presented 16 of the best dashboards in each category. These categories include general analytics, eCommerce, specialty, Facebook, YouTube, novelty, and other interesting templates. 

What was your favorite? Have we missed any great templates out? Please let us know.

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